Lubricant Marketing & Training Cordinator

Job Description

Lead as Lubricant Product Manager the implementation of Puma Lubricant portfolio and customer value proposition in Angola supporting Commercial Teams across B2B & Retail segments which drive very much customer satisfaction, and business profitability to deliver volume, margin, cost, EBITDA targets.

Develop and implement Puma Lubricants technical training programme, including training models, product technical information and brochures fit for purpose for each B2B and Retail segments, supporting Commercial Teams and technical experts in providing on the job training. Focal point of training programme and technical material of Puma lubricants with Fuchs and Global team.

Drive the development of Lube Service Centre with local suppliers for training, communication material and technical information and develop partnership with specialized laboratories for oil analysis, and sales campaign for Lubes, in line with Retail B&C team, to secure Puma Lubricant will be a top of mind brand in Angola to stimulate customer purchase behavior across all B2B and Retail segments.

Drive execution all local Brand & Communication activities for Puma Lubricants, including Puma Branding Launching, market and customer research, marketing calendar (promotions) sales campaign, uniforms, retail outlets merchandising, point of sale communication, media channels in line with Global Brand & Communication guidelines.

Interface with local Advertising Agency, supplies for training, events, media, merchandising materials, contractors and global teams in B2B, Lubes and Fuchs.

Key Challenges:

•  Achieve Top Mind position of Puma Lubricant Brand in Angola marketplace driving purchase behavior, market share growth and business profitability

•  Develop an effective Puma Lubricant Training Programme and communication material focused on target customer audience per segments to support sales teams to sell more to existing customers and sell to new customers.

Be cost effective and produce highest outcome with marketing investments

Education & Qualifications

Relevant experience in Retail Sales or Marketing FMCG.

Degree required Marketing, Business, bilingual (Portuguese & English), MS Office, negotiation skills, strong communication and presentation skills, project management skills. Training plan coordination experience (content).